Digital Marketing Certified Associate (DMCA)

The Digital Marketing course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Digital marketing is one of the world’s fastest-growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing

Beginner 0(0 Ratings) 6 Students enrolled English
Created by Bolosoft ICT Schools
Last updated Tue, 28-Jun-2022
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Course overview

What skills will you learn from this Digital Marketing course?
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), email marketing, website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing, and more.

A Social media specialist is expected to:

✅ Plan, develop, and execute social media strategies
✅ Define social media KPIs
✅ Run social media campaigns
✅ Create social media content
✅ Run ads on social media platforms


What is Social Media Marketing?

Before building a social media marketing plan, you need to start with the fundamentals; a definition of the concept will provide a foundation on which to develop your understanding. At the simplest level, social media marketing involves the use of various social media channels to connect with more customers and lead them to your product or service. That is an excellent place to start, but it doesn't tell the whole story. Neil Patel, one of the most successful entrepreneurs in the social media realm, defines social media marketing as the process of "creating content that you have tailored to the context of each social media platform to drive user engagement and sharing." This definition expands our view to see the need to understand the differences between the various platforms and to be clear about our goals.

The Benefits of Social Media Marketing

Many organizations jump into social media marketing or develop a social media marketing plan without thinking much about the outcomes. It doesn't make sense to invest time, energy, or money in social media without understanding the benefits. A clear view of potential outcomes can help you evaluate the cost-benefit and fine-tune your strategy for the best results. Here are just some of the possible benefits:
✅ Better awareness of your business and brand
✅ High website traffic
✅ More sales leads
✅ Increased sales
✅ Good customer engagement
✅ The chance to better understand customers

What will i learn?

  • This course will make you a social media / digital marketing expert
Requirements
  • Smart phone or Laptop, both better with internet connection
  • You must have taken IT fundamentals, Office Packages and Computer literacy
  • Graphics designing is an added advantage
Curriculum for this course
8 Lessons 42:39:08 Hours
Introduction - What is Digital Marketing?
3 Lessons 00:10:25 Hours
  • About Ahtaga Digital Marketing course
    Preview .
  • Digital Marketing In 5 Minutes | What Is Digital Marketing?
    Preview 00:05:25
  • Forms of Digital Marketing
    0:05:00
Full Course Content
5 Lessons 42:28:43 Hours
  • Digital Marketing | Crash course
    11:37:15
  • Digital Marketing Course Part - 1
    10:50:20
  • Digital Marketing Course Part - 2
    10:56:40
  • Digital Marketing Course Part - 3
    06:58:53
  • Advanced Email & Content Marketing
    02:05:35
Revision
0 Lessons 00:00:00 Hours
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Bolosoft ICT Schools

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