Digital Marketing Certified Associate (DMCA)

What skills will you learn from this Digital Marketing course?
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), email marketing, website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing, and more.

A Social media specialist is expected to:

✅ Plan, develop, and execute social media strategies
✅ Define social media KPIs
✅ Run social media campaigns
✅ Create social media content
✅ Run ads on social media platforms

What is Social Media Marketing?

Before building a social media marketing plan, you need to start with the fundamentals; a definition of the concept will provide a foundation on which to develop your understanding. At the simplest level, social media marketing involves the use of various social media channels to connect with more customers and lead them to your product or service. That is an excellent place to start, but it doesn't tell the whole story. Neil Patel, one of the most successful entrepreneurs in the social media realm, defines social media marketing as the process of "creating content that you have tailored to the context of each social media platform to drive user engagement and sharing." This definition expands our view to see the need to understand the differences between the various platforms and to be clear about our goals.

The Benefits of Social Media Marketing